Why Your Distributor Business Needs Scrubs Programs

As a promotional products distributor, you're always looking for new ways to grow and strengthen client relationships. While you've likely mastered branded pens and t-shirts, there's a rapidly expanding market you might be overlooking: scrubs programs.

The healthcare industry is one of the largest and fastest-growing sectors worldwide. Many of you already have strong relationships with hospitals, clinics, and veterinary practices. The missing piece? Capturing their substantial scrubs business.

For too long, managing uniform programs was a logistical nightmare. But with modern tools and on-demand solutions, that's no longer the case. Here's why you should start targeting this profitable, evergreen market.

Top Reasons to Sell Scrubs Programs

1. Expanding, Durable, and Recurring Revenue: Budgets for uniforms are less likely to experience the same cuts as other promo categories. Healthcare professionals need uniforms to work, which makes these programs evergreen and less susceptible to economic fluctuations. This creates a stable, recurring revenue stream for your business.
2. Branded Uniforms Are Required: Most healthcare organizations require branded uniforms for security and quality care. When you manage a company's scrubs program and control the logo and reimbursement, employees have to shop with you. This creates guaranteed sales and ensures a steady demand throughout the year. The average employee spends over $225 per year on scrubs—imagine that across an entire hospital system!
3. Maximize Existing Relationships: You likely already have clients in the healthcare sector. Adding managed uniform programs to your offerings is a great way to provide a critical service and deepen your existing relationships. It positions you as an indispensable partner, not just a supplier.
4. "Land and Expand" Opportunities: Winning a scrubs program is often just the beginning. Once you're a trusted partner for medical apparel, you can easily expand into other categories. This naturally leads to opportunities for branded outerwear, office apparel, culinary uniforms, and workwear for other departments.
5. Simplify the Process with Modern Tools: The days of manual orders and spreadsheets are over. Today's company store platforms make it easy to:

• • Simplify ordering: Employees only see pre-approved colors and logos.
  • Eliminate backorders: Live inventory reduces out-of-stock issues and inbound freight costs.
  • Reduce customer service calls: Employees can manage their own orders and returns through a user-friendly portal.

The Bottom Line

The healthcare sector needs uniforms, and they need reliable partners to manage those programs efficiently. By leveraging your existing client relationships and using modern technology, you can transition from a simple supplier to a full-service uniform program manager. This is about providing a valuable, streamlined service that solves a major pain point for healthcare organizations, solidifying your role as a key partner.

Ready to learn how Scrub Authority can help you tap into this lucrative market? Contact us today to learn more about building robust and profitable scrubs programs for your clients.